Switchfoot's 14th Annual BRO-AM Beach Fest
SWITCHFOOT’s 14th annual BRO-AM Beach Fest is back at Moonlight Beach, Encinitas this summer. This annual community celebration includes surf contests, live music and numerous vendors to raise awareness and funds for local youth programs. The event kicks off on Thursday, June 28th at the fundraising Benefit Party sponsored by Viasat and will feature live performances by SWITCHFOOT, Colony House, Sure Sure, and the 91X Battle for the BRO-AM winner. Tickets are available for purchase HERE. The beach festival, which gathers over 17,000 attendees from over 35 different states and 10 countries, will take place on Saturday, June 30th at Moonlight Beach in Encinitas, CA. For more information on the weekend’s full activities, please head to http://broam.org/.
The BRO-AM Benefit Party, taking place on Thursday, June 28th, will celebrate local San Diego youth and shine a spotlight on organizations such as A Step Beyond, Challenged Athletes Foundation, Feeding San Diego, Rob Machado Foundation, StandUp for Kids, and VH1 Save the Music. The event brings together musicians, athletes, artists, industry leaders, tastemakers, influencers, philanthropists, family and friends to celebrate and encourage the generosity of the community that is making a difference for homeless, at-risk and disadvantaged youth in San Diego. Attendees will have the opportunity to participate in exclusive auctions and enjoy signature tastes and drinks from top local culinary establishments. The evening will conclude with an intimate performance from GRAMMY Award winning rock band SWITCHFOOT with special guests.
The BRO-AM Beach Fest continues to be the band’s favorite day of the year when the surfing, music and local communities come together to support youth causes. The first act will be the winner of the 91X Battle for the BRO-AM contest allowing all local bands to have a chance at playing at this iconic San Diego event. Artists can enter here (http://www.91x.com/switchfoot-bro-am/). The event is free and open to the public, with special VIP packages available HERE.
There will be several surf events providing excitement and entertainment throughout the day, where you’ll see pros and amateurs compete together in various events. Surf events include the BRO-AM Team Surf Contest, where a four person team competes riding one wave regular and one wave switch (keeping it more “bro” than pro); the Rob Machado Bro Junior Surf Contest, which favors kids who have the most fun on their board; the Challenged Athletes Foundation Kids’ Adaptive Surf Series, giving an opportunity for kids with physical challenges to compete; and the always hilarious Surf Joust Expression Session, complete with battle armor and nerf weapons on soft surfboards. For full details and rules surrounding the competitions and more information on the 2018 BRO-AM, please visit www.broam.org.
With all the energy and excitement around the events, local businesses near Moonlight Beach will also be partnering to host BRO-AM Local Partner Week, June 24 – July 1. Each participating business will donate a portion of proceeds to the SWITCHFOOT BRO-AM Foundation during the week providing everyone an opportunity to be part of giving back.
In 2005, after traveling the world, SWITCHFOOT dreamed up an idea to give back to their hometown that supported them as both surfers and musicians, to rally their great community and to invest in kids who might need a hand up. Fourteen years later, the BRO-AM has grown in impact and size gathering over 17,000 people to the beach for a surf contests, free beach concert and numerous vendor booths. The SWITCHFOOT BRO-AM Foundation grants focus on initiatives that create a thriving future – Physical and community well being along with opportunity and empowerment through music, art, surfing and education.
Beyond their career achievements and creation of BRO-AM, SWITCHFOOT has also maintained a deep commitment to a variety of humanitarian causes, lending their support to such worthy organizations as CURE International, DATA, the ONE Campaign, Habitat for Humanity, Invisible Children, and To Write Love on Her Arms.
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